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Why is personalisation important in business?

personalisation in business

Personalisation is a popular topic in the marketing of any business, but are you really doing it right?

According to Sales Force, even the so-called ‘fundamental personalisation tactics’ are being overlooked by most businesses: 46% do not personalise email subject lines and 65% do not personalise email copy. More surprisingly, 49% of businesses still execute a ‘one-size-fits-all’ approach.

(If you are interested, you can find the entire article here: https://www.salesforce.com/au/blog/2017/07/the-importance-of-personalisation-in-retail-marketing.html)

The question we have to ask ourselves is: “Why are we not doing what we know we’re supposed to do?”

What usually happens is that, although we know what to do, we have no idea how. But it’s better do something than nothing at all.

The following steps can be a step in the right direction in your quest for personalisation greatness:

  • Really understand your customers and what they expect – try to leave your personal opinions behind
  • Make sure the data you are using is accurate, up-to-date and reliable
  • Ask yourself what value you are adding with personalisation

Personalisation is so important because it leads to higher engagement as it is more entertaining, inspiring and memorable. As a result, you will have higher levels of satisfaction which will ultimately bring you customer loyalty and sales.

We believe in the power of storytelling. Every client has a different story to tell to its customer – and this story can be delivered in so many exciting ways!

Whether you are launching a marketing campaign or taking part in an event, we offer a range of personalised materials that suit your timeframe and budget. From design inception to delivery, we are with you every step of the way, providing a bespoke and full-cycle service. If you are interested in getting to know more, do not hesitate to contact us: info@cdp.co.uk.

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