World Cup fever took over at the CDP offices over these last few weeks – and not just for obvious reasons.
We were lucky enough to be part of a special project led by Liverpool artist Dave Will – creating an alternative World Cup sticker book for missing footballers.
Each tournament Panini release a sticker album earlier than final teams are announced – meaning that many players in the competition are not featured.
To combat this, Dave Will invited artists of any skill level across the globe to produce a football sticker each for the 254 missing players as part of the MIFA Project (Missing in Football Album).
We produced a limited edition run of 254 books (one for every player) – they were then put on sale and sold out within a week.
All profits from sales went to our charity of the year Imagine Independence – totalling over £4,000. This is our biggest charity donation to date.
While this was a very time sensitive project – the book was submitted, produced, delivered and sold out within a little over 10 days – it was incredibly rewarding and something the whole CDP team were keen to get behind.
The project gained international coverage in The Guardian, ESPN, The Times and across social media.
For more information about Imagine Independence, please visit https://www.imagineindependence.org.uk.
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