First Ark Group – The Watchfactory
First Ark Group came to us with a new and exciting project – developing signage for their over-55 living accommodation in the old Watchfactory in Prescot, Merseyside.
First Ark wanted the signage to be in-keeping with the building’s history and – in doing so – came up with the idea of incorporating watch designs throughout the building.
Our Signage Account Manager Stephen Gibson took the lead in the project and attended multiple meetings and site visits to ensure we could deliver on the client’s needs.
He went through a production process with members of their staff where various materials were supplied and tested, and custom prints were developed to be compliant with all regulations.
CDP produced various initial ideas and concepts for the signage until we decided to go in a more graphical route.
In keeping with the building, it was decided we would ‘re-draw’ or ‘stylise’ the watches that were made in The Watchfactory itself and incorporate these on the signage and throughout the building.
CDP brought in design and branding agency Gingerhead to produce these visuals and designs and then work in tandem with CDP on the project.
The designs were incredibly effective and universally liked by ourselves, the client and the residents of The Watchfactory.
CDP then produced all signage to be Equality Act-compliant and suitable for visually impaired residents.
The signs included a 3mm frosted acrylic with a matt finish, print reversed on clear backed in white and applied to the rear of the board, radius corners, braille and tactile text and yellow text box suitable for dyslexic residents and installed with screw caps.
We ensured that all text was tactile and raised from the board 1-1.5mm to ensure it was clearly distinguishable, and character sizing and spacing was considered with the target audience in mind.
Here are some lovely pictures of the final result:
If you are looking for an extra pair of hands for your signage needs… look no further. Drop us an email and let’s discuss how we can help: firstname.lastname@example.org
74-82 Rose Lane,
Tel: 0151 724 7000
Fax: 0151 724 6478
Tomo Industrial Estate,
Packet Boat Lane,
Tel: 01895 462462
Fax: 01895 420911