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Social media, direct mail or both?

social media

Although social media and direct mail seem to belong in two completely different spheres – one online and one offline – they can actually work pretty well if used together.

Social media is an important marketing tool that can no longer be dismissed by companies: it helps to connect you with your customers and find out what they really want and are looking for. It’s a free and valuable source of data that can be used to support other marketing efforts and even future business planning.

However, the digital marketing landscape can be very competitive. Therefore, it’s becoming a challenge to most companies to stand out from the crowd and get the most out of it. That’s where direct mail comes in!

The data you have gathered from your digital marketing efforts can be used to design your next direct mail campaign by calibrating messaging, imagery, tone of voice and your target audience. Direct mail is also a powerful way of catching people’s attention, especially with an appealing design and captivating content, tailored to a specific audience.

When both channels work together, not only can it improve the performance of each other, but of the campaign as a whole. This can ultimately bring positive results and a deeper understanding of your business and customers.

The main benefits of integrating online and offline activities are:

  • to get more accurate insights about what’s working well and what’s not
  • to give your marketing activities a more personalised touch

One example of this joint effort is when a company announces the launch of a new product on social media and follows up with the delivery of brochures when the product is available in stores.

It’s vital to have solid and active social media efforts in place, supported and strengthened by other channels.

Direct mail is a powerful tool to add value to your campaign, by making your content more noteworthy and creating an emotional connection with your audience.

We have been working with direct mail for more than 40 years and we would love to share our experience with you. Drop us an email and let’s discuss how we can help: info@cdp.co.uk

 

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