It’s not new to say that customers care about aesthetics. How many times did we see ourselves buying something purely based on a visually catching and colourful logo, a beautifully designed website or a different package?
According to Steve Gustavson, Executive Creator at Adobe, 50% of companies confirm that design is decisive to get new business and achieve success.
That’s why it’s a mistake to think that only data and sales-driven strategies will do the job. You must also take into account how design influences consumer perceptions of your brand, allowing you to discover their needs and preferences. This discovery is priceless, as it will ultimately lead to customer loyalty and consequent business growth.
Not only that, a good design strategy also:
Because design plays such a decisive role in your business success, it’s wise to include it as part of your business planning, alongside data and sales strategy. This means that your design and creative team should have a voice when it comes to decision making.
With that in mind, Steve claims that “when you give design a seat at the table, your customers’ experience will improve — and so will your bottom line.”
If you need any design and marketing advice, you can count on us. Our team includes an in-house design and creative services department, providing everything from last-minute artwork to a total re-brand. We will work closely with you and your organisation to delve deep and bring the heart and soul of your business to life.
From marketing collateral and letterheads to branding design, CDP are ready to help! Get in touch for more information: firstname.lastname@example.org.
74-82 Rose Lane,
Tel: 0151 724 7000
Fax: 0151 724 6478
Tomo Industrial Estate,
Packet Boat Lane,
Tel: 01895 462462
Fax: 01895 420911