Mail has always had a key role to play in communication strategies – and remains vital to this day. However, the way we handle mail is changing and there are cost and resource savings to be made by choosing the right option for your business. The two most popular ways to send mail are direct mail and hybrid mail – but is there a difference?
There is considerable overlap between direct mail and hybrid mail, which is why this can be a confusing distinction to make. However, direct mail is the more traditional approach to mailed communications. It is essentially the way many organisations have handled mail in the past – by physically printing it out and then putting it into envelopes and posting it. Obviously, in order to do this a business needs to have access to printers and the staff available to handle the packing process. Hybrid mail shifts this into a secure online process where documents are produced, managed and sent out straight from a laptop or desktop.
Efficiency has become a key benchmark for organisations today, especially when it comes to communication strategy. Hybrid mail essentially offers an opportunity to streamline communications, with a one-stop shop for all outreach material. Not only that but the online management that is key to hybrid mail also offers opportunities for tracking analytics and performance that are not readily available through the use of direct mail. It’s this combination of insight and efficiency that means hybrid mail is increasingly the most popular choice for businesses keen to enhance and improve communication strategies.
Essentially, having a partner that will take care of every aspect of mail for your business. From printing documents to getting them into the right envelopes, addressed to the right people – all of this is taken care of by a hybrid mail solution. Plus, there are advantages when it comes to following up with digital communications as well as being able to focus on inbound approaches too.
Hybrid and direct mail do have a lot of overlap – the key difference is that investing in hybrid mail can help your business reach direct mail goals in a much more productive and efficient way.
Contact us by filling our contact form and revolutionise your mail strategy with CDP.
74-82 Rose Lane,
Tel: 0151 724 7000
Fax: 0151 724 6478
Tomo Industrial Estate,
Packet Boat Lane,
Tel: 01895 462462
Fax: 01895 420911