The web to print industry is booming – by 2025 it’s software market will reach 1.5 billion funds accumulated so there is significant expansion on the horizon. Web to print enables the online ordering of any printed product, generating a print-ready file that is then sent to a print business to be produced. It makes it very simple to personalise and customise orders and also to improve efficiency and speed. When it comes to digital printing and web to print these are some of the key benefits.
Improving brand consistency – The ease of dealing with all digital printing jobs from one simple platform makes brand consistency much more effortless and this is going to be more of a theme as the year goes on. It’s also possible to boost customer satisfaction thanks to the range of personalisation options on offer.
24/7 access with just a secure internet connection – No need to think about time zones or opening hours as today’s web to print options are available to design or modify at the convenience of the customer, no matter where in the world they might be.
Automation is key – The process is now increasingly automated, a trend that is sweeping through virtually every industry today. Automation is the basis of a more positive user experience, including when it comes to faster turnaround times for digital printing. Orders can be automatically dealt with, from tracking or processing, to improving efficiency and speed.
Stability and flexibility – Because today’s systems are fully automated and easy to use, they provide a much more stable user experience too – for example errors can be minimised throughout the process of digital printing. Web to print is highly customisable today and this flexibility is a big part of the appeal. As personalisation continues to be a trend across many different industries it’s something that customers have come to expect in areas such as web to print. It means that every product can be tailored to specific need, whether that’s to keep it consistent with branding or to ensure that it is unique and stands out. The flexibility of web to print means this can be applied to a very wide range of different orders and needs when it comes to digital printing.
A focus on greater sustainability – Sustainability and eco-focus are industry-wide trends today and woven into the values of many organisations. Web to print offers a way to work in alignment with those values, as it can cut the costs of transportation, as well as reducing carbon emissions that are associated with digital printing. Purpose-driven web to print technology offers a simple and efficient way for any organisation to achieve printing goals while also remaining in alignment with green objectives.
Web to print continues to be a key resource when it comes to effective digital printing. From sustainability to improving flexibility and options for customisation, these are just some of the trends driving the market today.
With Chrysalis print management at the heart of CDP’s printing services, you can be certain the process will be seamless.
If you need an easily automated, efficient and cost-effective system then you should be considering our Chrysalis Web to Print service.
74-82 Rose Lane,
Tel: 0151 724 7000
Fax: 0151 724 6478
Tomo Industrial Estate,
Packet Boat Lane,
Tel: 01895 462462
Fax: 01895 420911