Using Direct Mail shows customers that you care

Since GDPR, we are seeing an increase in demand for marketing through direct mail. While email marketing has its place, direct mail is still perceived as a more trusted, personal form of marketing and therefore better for generating and retaining customers.

Recent research also shows that when it comes to reading company news / magazines, people are more likely to do so from direct mail rather than digital.

As our lives become more and more consumed by digital media, we are giving less time and attention to the messages we receive. The average lifespan of an email is just 2 seconds and brand recall directly after seeing a digital ad is just 44%, compared to direct mail which has a brand recall of 75%.

At CDP, we have over 40 years of experience and can help you with everything from designing your direct mail, to compiling your mailing list, to printing and distribution. Whether your message is fun, interesting, or important, our team of experts know the right approach to make sure your direct mail marketing gets noticed! For more info call 0151 724 7000 or email info@cdp.co.uk