Your guide to large format signage printing

Large format signage printing is a specific marketing tool that has a lot of advantages when it comes to promoting your brand and engaging with customers. The term refers to any piece of printed material that comes in at a larger size than a poster or a leaflet – that could be a PVC banner or a transparent window graphic, for example. Using large format signage printing can be a great way to attract attention to your brand messaging and make your marketing unique – this is our guide on how to get the most from it.

When is large format signage printing a good idea?

There is a time and a place to use large format signage printing where you ‘re really going to get the most from it. For example, it ‘s a great asset to have at a trade show – in fact, if you ‘ve ever been to a trade show then no doubt you ‘ve seen it everywhere. PVC banners, for example, are a regular occurrence at trade shows and these are a type of large format printing. If you ‘re doing a pop-up for marketing purposes – or a window display – then large format printing can be a vital part of the marketing piece. With this type of asset, you ‘ll not only be able to grab attention but also highlight the message that you want to convey.

Making large format signage printing work for you

There are a number of different design elements involved in large format printing that will ultimately help you to create something really special:

• Production tools – The use of high-quality production tools can make a big difference to the end result when it comes to large format signage printing. That could be the right software, such as Adobe Illustrator, or ensuring that you have access to a large format printer, as most office printers won ‘t be equipped to handle this sized output.

• Getting the resolution right – If you fail when it comes to resolution then your large format printing could look unclear and boxy – and just not achieve the impact you want it to. When you ‘re working with large format printing you ideally need images that are at least 100-300 ppi (600 ppi for black and white projects) to get a crisp finish at any distance.

• Find the right font – It might seem simple just to pick a font that looks right for your design but there are actually some that simply don ‘t suit a banner, poster or other type of large format signage printing. Large and legible fonts like Times New Roman are ideal.

• Take a customer-eye view of the design –  It ‘s important that you take a step back and look at the design you ‘re planning to use for large format signage at the same distance it ‘s likely to be appreciated by a customer. This will give you an idea of what your customer will see and whether what you ‘ve planned is really going to work.

Large format signage printing is a powerful way to get your message across and bring your brand to the right people.  

CDP have vast experience in creating compelling marketing or branding campaigns. From vehicle graphics to wall sign printing, we can ensure your products or services get noticed with our signage printing service.