Large format signage printing is a specific marketing tool that has a lot of advantages when it comes to promoting your brand and engaging with customers. The term refers to any piece of printed material that comes in at a larger size than a poster or a leaflet – that could be a PVC banner or a transparent window graphic, for example. Using large format signage printing can be a great way to attract attention to your brand messaging and make your marketing unique – this is our guide on how to get the most from it.
There is a time and a place to use large format signage printing where you’re really going to get the most from it. For example, it’s a great asset to have at a trade show – in fact, if you’ve ever been to a trade show then no doubt you’ve seen it everywhere. PVC banners, for example, are a regular occurrence at trade shows and these are a type of large format printing. If you’re doing a pop-up for marketing purposes – or a window display – then large format printing can be a vital part of the marketing piece. With this type of asset, you’ll not only be able to grab attention but also highlight the message that you want to convey.
There are a number of different design elements involved in large format printing that will ultimately help you to create something really special:
Production tools – The use of high-quality production tools can make a big difference to the end result when it comes to large format signage printing. That could be the right software, such as Adobe Illustrator, or ensuring that you have access to a large format printer, as most office printers won’t be equipped to handle this sized output.
Getting the resolution right – If you fail when it comes to resolution then your large format printing could look unclear and boxy – and just not achieve the impact you want it to. When you’re working with large format printing you ideally need images that are at least 100-300 ppi (600 ppi for black and white projects) to get a crisp finish at any distance.
Large format signage printing is a powerful way to get your message across and bring your brand to the right people.
CDP have vast experience in creating compelling marketing or branding campaigns. From vehicle graphics to wall sign printing, we can ensure your products or services get noticed with our signage printing service.
74-82 Rose Lane,
Tel: 0151 724 7000
Fax: 0151 724 6478
Tomo Industrial Estate,
Packet Boat Lane,
Tel: 01895 462462
Fax: 01895 420911